RCPL Gains 300 New Customers During Library Card Registration Month

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The month of signing up to the National Library card has been very enjoyable this year thanks to our community! One of our new strategic goals is to increase the number of our library clients by 50% over the next five years. It was the perfect time to relaunch this effort! Every September, we encourage people to come and register to get their free library card. This year our campaign was ice cream themed and we asked people to “Refrain + Subscribe” for their library card. We have set a goal of 200 new customers for the month. As of this writing, we have welcomed 298 new clients to our libraries in September with a few days left in the month! The majority of our new cardholders are 17 or younger!

We have had two special registration events for youth in Pembroke and Red Springs. Between the two events, we created 128 new library cards! In addition to signing up for their card, children and teens received gift bags, a free book, and tasted delicious ice cream.

The Pembroke event took place on September 17th. During the event, 62 people signed up for cards! Stacks and stacks of books were checked with brand new cards and there were lots of smiles for everyone.

The Red Springs event took place on September 24 from 4 p.m. to 6 p.m. 66 other people have signed up for cards! Part of this event took place outside and everyone enjoyed the cooler weather that afternoon. There were so many happy children in and out of the library.

I was fortunate enough to attend both events and I would like to especially thank the local schools in Pembroke and Red Springs for encouraging the students to come visit us. Educators dwelled on the events themselves and greeted familiar faces as they signed up for cards. It was truly wonderful to see parents, teachers and principals so excited to introduce children to the library.

I would also like to thank the staff who hosted the events. In Pembroke, Tammy Vincent, Caroline Lloyd and Sherry Oxendine brought joy to all visitors! In Red Springs, Zach Bullard, Asia Carter and Amanda Mili were the icing on the cake of a magnificent event!

Registration events were supported by a grant from the Robeson County Community Foundation, a component fund of the North Carolina Community Foundation. We are very grateful for their contribution to the library.

These events have been very successful and we are planning to host similar events in St. Pauls, Maxton, Fairmont and Rowland soon!

I also want to thank the Rust family for donating free ice cream cone coupons that we are giving to new customers. We have had tremendous community support for the marketing of this campaign. Whether you put a poster in your business, email your contacts, send home flyers with students, or share our graphics online, thank you!

If you have a business or organization that would like to help us spread awareness about future events and campaigns, please contact me at [email protected]

In September, we held a “Sprinkle the Word” contest to challenge our library patrons to tell their friends and family to come and sign up for their own library card. Competitors received sprinkled tickets to distribute to their contacts. When their friend or family member walks in and signs up for a library card, they hand over that dusted ticket. Each ticket is worth one point. A $ 50 McDonalds and Cold Stone Creamery gift card combo will be awarded to whoever has the most sprinkling points by September 30. The winner will be announced on October 8. We have 66 participants across the county! Special thanks to our manager from St. Pauls, Joy Andrews, for coming up with this fun idea.

If you’re reading this and don’t have a library card, come see us! Although September is National Library Card Enrollment Month, we issue free library cards each month. We’ll start to have cooler weather (right?) Your library card also gives you access to computers, movies, and thousands of digital resources.

October is my favorite time of year, so treat yourself to a library card. No tips!

Katie Fountain is the Director of the Robeson County Public Library


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