Kontoor Brands: Wrangler® Jeans and Fender® Celebrate 75 Years of Cultural Heritage with New Collaboration

April 21, 2022

Wrangler® Jeans and Fender® Celebrate 75 Years of Cultural Heritage with New Collaboration

Exclusive collection pays tribute to music lovers, creators and multi-generational fans of two iconic brands

April 21, 2022 – Greensboro, North Carolina –Wrangler®recognized worldwide as a true Americanheritage brand and iconic leader in denim, and Fender Musical Instruments Corporation (FMIC)the world’s leading guitar manufacturer, today announced an exclusive collaborationation marking over 75 years of cultural influence. Emblematic of self-expression and independence, the two brands have teamed up to launch Wrangler x Fender, an exclusive collection of denim and graphic tees bringing to life the rich heritage of each icon, celebrating their ability to blaze new trails, set trends and shape sounds. The coveted collab is built around the black and blue denim uniform worn by guitarists for decades.

Cowboy and Wing each has origin stories rooted in creating practical and functional products,” said Holly Wheeler, vice president of global marketing – Cowboy. “While denim styles have evolved over the years through fit, finish and function, the driving role that guitar-driven music has played in fashion is undeniable. We are thrilled that these two American icons come together to launch the Wrangler x Fender collection as we honor the artists and legends who have inspired us, and celebrate with the fans who have been moved by the music.”

For many musicians, Cowboy and Wing became part of their musical and stylistic expression, making the guitars they played and the jeans they wore not only sought after, but timeless homages. True to the brands shared history of authentic connections with award-winning players, the Wrangler x Fender The launch campaign features several notable faces from the music industry, including rock ‘n roll offspring and acclaimed model Georgia May Jagger, country artist and songwriter Orville Peck and country artist Stephanie Quayle.

“As music and fashion trends continue to evolve,Wing remains at the forefront of promoting new soundtracks to match new styles. Through a partnership with Wrangler, fenders is able to inspire musicians, creatives and fashionistas alike,” said Richard Bussey, Vice President of Accessories, Lifestyle and Licensing at Wing. “At its core, music and fashion are about expressing your true self. The exclusive Wrangler x Fender The collaboration forms a tightly woven bond between the music and fashion industries, inviting all generations of creatives to celebrate their personal flair.”

the Wrangler x Fender This style collection features details designed to suit any musical preference, including vintage-inspired graphic tees, fringe and paisley prints. The collection also includes patched, distressed and classic denims with integrated pick sleeves. Cowboy and Wing fans can also expect an expansion of the collection later this summer, which will include unique guitar accessories with denim and authentic Wrangler materials. These co-branded accessories include straps, cases and picks ranging from $9.99 to $249.99 will be available at Fender.com and select resellers worldwide. the Wrangler x Fender the hero collection launched today is available at Wrangler.com, Fender.com and at key stores such as Nordstrom, Boot Barn, Cavenders, Buckle, Urban Outfitters and Free People. Retail prices range from $35 to $189. To learn more about the Wrangler x Fender Collaboration and #Wrangler75to visit Wrangler.com.

On Wrangler®:

Wrangler®, from Kontoor Brands (NYSE: KTB), has been an icon of authentic American style for 75 years. With a rich heritage rooted in the western way of life, Cowboy is committed to superior quality and timeless design. Its collections for men, women and children look good and feel good, inspiring everyone who wears them to be strong and ready for everyday life. Cowboy is available in retail stores worldwide, including Fort Worth and Greensboro flagship stores, department stores, mass-market retailers, specialty stores, top western and online OEMs. For more information, visit Wrangler.com.

About Fender Musical Instruments Corporation:

Since 1946, Fender has revolutionized music and culture as one of the world’s leading manufacturers, marketers and distributors of musical instruments. Fender Musical Instruments Corporation (FMIC) – whose portfolio of owned and licensed brands includes Fender®, Squier®, Gretsch®, Jackson®, EVH®, Charvel®, Bigsby® and PreSonus® guitars – follows a player to create the highest quality digital instruments and experiences across all genres. Since 2015, Fender’s digital branch has introduced a new ecosystem of products and interactive experiences to support musicians at every stage of their musical journey. This includes innovative apps and learning platforms designed to complement Fender guitars, amplifiers, effects pedals, accessories, and professional audio gear, and inspire players through an immersive musical experience. FMIC is dedicated to unleashing the power of musical expression for all musicians, from beginners to historical legends. In 2021, Fender celebrated 75 years of giving artists “wings to fly”, pursuing the vision of its founder, Leo Fender, and connecting players through a shared love of music.


Morgan Lang 919-277-1144 [email protected]


Christina Stejskal

Vice President, Global Communications Fender Musical Instruments Corp.

[email protected]

[email protected]

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Fender (standard and stylized) are trademarks of Fender Musical Instruments Corporation and/or its affiliates, registered in the United States and other countries.

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