Guitar Center partners with Southwest Airlines to surprise passengers with ukuleles and in-flight lessons

Passengers on board the Southwest Airlines flight from long beach at Honolulu were surprised by Mitchell Ukuleles and the first in-flight ukulele lesson taught by Guitar Center instructors

LONG BEACH, Calif., September 17, 2022 /PRNewswire/ –Guitar Center, the world’s largest musical instrument retailer, surprised Southwest Airlines passengers® of long beach at Honoluluwith the very first in-flight ukulele lesson by Guitar Center on friday september 16.

Above the clouds, passengers aboard the Boeing 737-800 all received a Mitchell MU40 Soprano ukulele, a Road Runner carrying case and a unique lesson in the sky. Guitar Center Lessons’ top instructors taught passengers how easy it is to learn to play the ukulele, one of the Hawaii the happiest and most familiar instruments – so easy that passengers could learn to play the song “Hello, Aloha. How are you?” During the flight. Passengers on board began their weekend journey by flying across the Pacific Ocean, unified, one deal at a time, with a sweet surprise and an unforgettable day’s journey to Honolulu.

Alexandra Windsoreducational affairs specialist for Guitar Center Lessons, and Ryan Miyashiro and Ryan ImataGuitar Center instructors at Guitar Center Pearl City store, led passengers on a group lesson to kick off their journey to the beautiful island of Oahu, Hawaii. “I’ve taught students through Guitar Center Lessons since 2014, but never on an airplane. It was inspiring to see how quickly passengers of all ages took to the ukulele – many without musical training. Ukulele is the perfect instrument for beginners, and it shows how fun and easy it can be to learn something new,” Windsor said.

“Our guests expect warm Southwestern hospitality throughout their travels with us, and these Surprise and Delight events are a unique way to create memorable experiences,” said king of brandy, senior director of public relations at Southwest Airlines. “Today’s celebration of Hawaiian culture and Southwestern hospitality underscores our daily commitment to serving and celebrating the spirit of Aloha.”

To celebrate the partnership beyond in-flight entertainment, Southwest Airlines customers and Guitar Center fans can visit to enter the Ukuleles Take Flight contest for a chance to win round-trip air travel on Southwest for one winner and one guest, and two Mitchel MU40* soprano ukuleles.

“Playing music is our passion at Guitar Center. Learning an instrument like the ukulele is a rewarding and rewarding experience that creates lifelong benefits and memories. We offer Guitar Center lessons in almost any instrument online and in our stores across the country and for this one-weather special flight, above the clouds! Few can say they learned to play a song on a flight from the southwest to Hawaii!” said Donny GruendlerVP Guitar Center of Music Education.

Please see photos and B-roll from the event HERE.

*NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Open to legal residents of 50 United States and District of Colombia (excluding Alaska and Rhode Island) 21 years of age or older at the time of entry. Void where prohibited. Limit of one entry per person. All fields must be completed. Approximate retail value of the prize: $960. For more details and how to enter, see By submitting this entry, you agree to the Official Rules. By entering, the information collected will be used in accordance with the sponsor’s privacy policy. Sponsor: Southwest Airlines Co., 2702 Love Field Drive, Dallas, TX 75235. Enter by September 30, 2022 at 11:59 p.m. Central Time.

Guitar Center is a leading retailer of musical instruments, lessons, repairs and rentals in United States. With nearly 300 stores across United States and one of the best direct selling websites in the industry, Guitar Center has been helping people make music for over 50 years. Guitar Center also offers a variety of musician-focused services to its customers, including Guitar Center Lessons, where musicians of all ages and skill levels can learn to play a variety of instruments across many musical genres; GC Repairs, an on-site maintenance and repair service; and GC Rentals, a program offering easy rentals of instruments and other sound equipment. Additionally, Guitar Center’s sister brands include Music & Arts, which operates more than 200 stores specializing in the sale and rental of orchestral and orchestral instruments, serving teachers, conductors, teachers and students, and Musician’s Friend, a major direct distributor of musical instruments. in United States. For more information about Guitar Center, please visit

Southwest Airlines Co. operates one of the world’s most admired and awarded airlines, delivering its unique value and hospitality at 121 airports in 11 countries. Having celebrated its 50e Anniversary in 2021, Southwest took flight in 1971 to democratize the skies through friendly, reliable and inexpensive air travel and now carries more air travelers flying nonstop within United States than any other airline1. Situated at dallas and famous for its employee-focused corporate culture, Southwest maintains an all-time high for furloughs or involuntary layoffs in its history. By empowering its more than 62,0002People to deliver unparalleled hospitality, the maverick airline cherishes a passionate loyalty among no less than 130 million customers flown annually. This formula for success has brought industry-leading prosperity and 47 consecutive years3profitability for Southwest Shareholders (NYSE: LUV). Southwest draws on a unique heritage and mission to serve communities around the world, including harnessing the power of its people and purpose to put communities at the heart of its success. Learn more by visiting Southwest also continues to develop concrete steps to achieve carbon neutrality by 2050, including offering customers the opportunity to help the airline offset its carbon emissions. To be part of the solution, visit

1) Most recent U.S. Department of Transportation report of domestic passengers embarked
2) Active full-time equivalent employees
3) Annual profitability 1973-2019

Guitar Center Media Contacts
Edelman | [email protected]
Guitar Center | [email protected]

Southwest Airlines Media Contacts:
Visit the Southwest Newsroom at for media resources and other company news.
Media Relations Team: [email protected] or 214-792-4847, option 1

SOURCE Guitar Center

Comments are closed.