Four-time GRAMMY © Award Winner Keith Urban and Yamaha Collaborate to Deliver Complete Guitar and Lesson Experience
BUENA PARK, Calif. (PRWEB)
September 16, 2021
Four-time GRAMMY © Award winner Keith Urban and music industry leader Yamaha have joined forces to produce Yamaha’s new URBAN Guitar: A Complete Guitar and Lesson Experience for Beginning Guitarists That Includes Acoustic Guitar beautifully crafted, essential accessories including a guitar strap and picks as well as a revolutionary course app organized by Urban.
Urban, one of the world’s most respected guitarists, explained, “A lot of people want to learn to play an instrument, but they don’t know where to start. I wanted to break down that barrier and make the start of the journey as easy as possible by creating a guitar and a tutorial that people can use to “play”. This is what it is for me. We play the guitar. We are playing a show. We play an instrument. We PLAY music. It must be playful because it is this playfulness that leads to creativity.
“You know that feeling when you discover a great restaurant or an amazing movie or hear a song that touches you so much that you want to share it with someone else? This is how I feel about the guitar! This is why it is so important to me. I really want people to feel the excitement that I felt when I first started playing.
The guitar itself features a concert cutaway body, lower string tension, and a slim neck with a matte finish, making it an easy-to-handle instrument for a beginner.
What sets Yamaha’s URBAN guitar apart from the rest is the Lessons app, which offers several interactive step-by-step lessons featuring Urban alongside its teaching partner JUNO. Together they not only inspire, but they offer each student their own unique experience, learning songs, mastering chords, strumming, fingering, etc. at the pace of each player with real-time feedback.
Using the URBAN guitar lessons app, players can learn fourteen songs curated by Keith himself, including modern hits, timeless classics, and Keith hits.
“The URBAN guitar and the world-class learning technology of the URBAN Guitar Lessons app provide a unique, powerful and fun experience for aspiring guitarists just starting their creative journey,” said Tom Sumner, President, Yamaha Corporation of America . “Keith Urban is an incredible musician, and he shares Yamaha’s commitment to music education and making aspiring guitarists’ dreams come true. Partnering with Keith for this project was a natural fit.
Keith Urban and Yamaha both think there’s a reason it’s called “playing guitar”. This is what is at the heart of the URBAN experience. This, combined with Urban’s expert approach to coaching, which is both inspiring and encouraging, is what will keep players engaged and looking forward to their next class.
The Yamaha URBAN guitar retails for $ 249.99 in the Yamaha online store and is also available in the Amazon online store.
Yamaha Corporation of America is the largest subsidiary of Yamaha Corporation, the world leader in music and sound, based in Hamamatsu, Japan. The Yamaha team is committed to helping everyone grow, express themselves and connect through music and sound. We offer innovative, finely designed and award-winning products for your entire musical journey, including pianos, brass, woodwinds, strings, electronic keyboards, guitars, drums, professional and home audio equipment.
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