Código 1530 launches special edition Double Barrel Rosa-Reposado with George Strait
AMATITÁN from Mexico – Código 1530, the first brand to produce Tequila Rosa-Blanco, a naturally rosy tequila derived from resting their pure Blanco expression in the best French white oak barrels of Napa Valley Cabernet for a month, goes one step further by releasing a Double Barrel Special Edition: Tequila Rosa-Reposado with country music legend George Strait.
George Strait is an active partner of Código 1530 because of his love for the best tequila. He stayed intertwined because the product is just so good – so good that he even wrote a song about it. George sought to create another phrase that was more widely accessible for his fans to taste, try, and love. “I was curious about aging our popular Tequila Rosa-Blanco further until it moved to the Reposado category, without charring the casks first as we normally would for our Reposado. »The absence of influence of the charred barrel allows the agave to shine. To complete this expression, it is finished in Spanish Sherry casks to add unparalleled sweetness. The flavor was too unique not to bottle it. If you like our Rosa-Blanco Tequila, you’ll love this Rosa-Reposado because the finish is even deeper and richer, ”says George Strait. This Rosa-Reposado Double Barrel sells for between $ 74 and $ 79. Previous special editions such as the prestigious George Strait Añejo and George Strait Extra Añejo, sell for $ 120 and $ 350 respectively.
Co-Founder and Executive Chairman Ron Snyder explains that the process is unique to the tequila industry. “Because Código 1530 still uses authentic traditional practices to create our award-winning tequilas as they age in small barrels in batches, we are able to play with the techniques and try new things. To avoid browning our naturally pale pink tequila from too long aging in French oak wine barrels, we had to experiment until the perfect timing and color was reached. Rested for around 3 months, then finished in casks of Spanish Sherry, the new Rosa-Reposado expression was born, displaying a unique color which is a light golden brown with a hint of rosy rose.
Tasting notes include cooked agave, cherry and crisp citrus that are sure to please any palate. The bottles feature a special edition personalized with the famous silhouette, guitar and signature of George Strait. Each bottle is carefully hand-filled and packaged in a 750ml Mexican bubbled glass bottle with a symbolic Jerusalem cross artfully raised from the Jalisco region on its shoulder and marked at its base.
The George Strait Special Edition Rosa-Reposado tequila will retail for between $ 74.99 and $ 79.99 retail and will be available starting September 15 on the Código 1530 website codigo1530.com and at retail outlets under Licence.
ABOUT CÓDIGO 1530
Código 1530 is a premium spirits brand born from a private recipe known for generations by a select group of Mexico’s most respected families and top jimadors. Now available worldwide, the five core offerings of Código 1530, Blanco, Rosa, Reposado, Añejo and “Origen” Extra-Añejo, have been perfected using age-old customs without ever deviating from historical traditions to include without additions chemicals, flavors, or sweeteners. Produced with passion in an Amatitán distillery, the rested tequilas are meticulously aged for tasting in the world’s finest French oak Cabernet wine casks sourced from the Napa Valley region. Código 1530 is now available in all 50 states and 30 countries around the world.
About the Strait of George
George Strait is the unambiguous king of country music, selling nearly 70 million albums and winning over 60 major entertainment industry awards and countless nominations while becoming the only act in history to been in the Top 10 every year for more than three decades. With 33 different Platinum or Multi-Platinum albums, he got the third highest number of certifications from all artists in all genres, after just The Beatles and Elvis Presley, and with a total of 60, Strait has more songs n ° 1 than any other artist. in history (including Elvis).
Most recently, the Texan troubadour released the best-selling country album of 2019, Honky Tonk Time Machine, on MCA Nashville. Produced by Strait and Chuck Ainlay, the album quickly became Strait’s 27th No. 1 Billboard Country album. Comprised of 12 original tracks plus Strait’s version of Johnny Paycheck’s classic “Old Violin”, Honky Tonk Time Machine marks an incredible 30th career studio album from the Country Music Hall of Fame member, who earned his 100th chart entry Billboard Country Airplay with their latest single from the project, “The Weight of the Badge”.
Since his record-breaking Cowboy Rides Away tour in 2014, Strait has performed for limited engagements, including three sold-out performances at the top of 2020, first with “Visit Wichita Presents Strait to Oz” at INTRUST Bank Arena, then again at “Strait to the Heartland” homecoming parties at the Sprint Center in Kansas City. In 2021, he returns to T-Mobile Arena for additional episodes of his long series “Strait to Vegas” and will also headlining the Austin City Limits Music Festival as well as the US Bank Stadium in Minneapolis before launching 2022 with its 31st appearance. at the iconic Houston Rodeo, where he will headline the final night of the event.
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