Bayerische Motoren Werke: A world premiere like never before.
Big Machine Records is playing The Cadillac Three and their new song “Get After It”. After several digital world premieres, this is another completely new take on showing a new bike for the first time.
Collaboration with the group of
Video production took place just outside
Riding a motorcycle while listening to music – the two go well together, as they promise deep emotional experiences and intense pleasure on two wheels. It is not for nothing that generations of artists have dedicated their songs to the motorcycle experience.
“BMW Motorrad is all about a passion for driving, but it’s also about meeting people and being part of the community,” says Ralf Rodepeter, Head of Marketing and Product Management at BMW Motorrad. “Music and riding a motorcycle are just pure emotion. I can’t think of a better song than this awesome track from The Cadillac Three for this project.” To ensure that the rhythms and bass perfectly complement the ear while driving, BMW Motorrad has long been engaged in intensive development work on its audio systems. Thanks to its long-term partnership with world-renowned British company Marshall Amplification, the innovation and quality of BMW Motorrad audio systems are expected to reach new heights.
With the Marshall sound system, the new R 18 Transcontinental and R 18 B offer an intense sound experience. Already as standard, both motorcycles have an audio system developed in collaboration with the British manufacturer Marshall, with 2-way speakers integrated into the front of the fairing. Black speaker grilles with white Marshall lettering complete the classic look. The Marshall Gold Series Stage 1 and Stage 2 audio systems are available as an option from the factory for even greater listening enjoyment. Up to 4 speakers and 2 subwoofers with a total output of 280 watts provide incomparable sound quality and “good vibrations”.
For 60 years, Marshall, originally from Hanwell,
“The legendary Marshall spirit and the development power of BMW Motorrad go hand in hand. It’s the perfect match,” says
With the new R 18 Transcontinental, BMW Motorrad adds to the R 18 family a Grand American Tourer as well as the R 18 B “Bagger”, particularly popular in the
The two new members of the R 18 family will be presented on August 6 at
You can watch the music video for “Get After It” in
“The Cadillac Three” here: https://youtu.be/unY5VmGE86g
You will find press material on
If you have any questions, please contact:
Phone. : + 49-89-382-50181, [email protected]
Phone. : + 49-89-382-57505, [email protected]
Phone. : + 49-89-382-35108, [email protected]
Email: [email protected]
With its four brands
In 2020, the
The success of the