Bayerische Motoren Werke: A world premiere like never before.



Munich. The new BMW R 18 B and R 18 Transcontinental celebrate their world premieres like no other motorcycle before: they are featured in the music video of the famous

Big Machine Records is playing The Cadillac Three and their new song “Get After It”. After several digital world premieres, this is another completely new take on showing a new bike for the first time.

Collaboration with the group of Nashville, Tennessee (USA) came to life quite naturally. “One of the most exciting things about this partnership is being able to combine awesome music and motorcycles. It was a really special experience to be the first person in the game. United States to ride these new bikes for the first time, ”says lap-steel guitarist Kelby Ray, who himself is an avid rider.

Video production took place just outside Nashville in June with the director Dylan rucker leading high octane clip. “It was such a great experience! While recording the track we tried to incorporate the feeling of riding this BMW Motorrad motorcycle for the first time while playing a really loud guitar through huge Marshall stacks like we do on the road. I think we nailed it, “singer-guitarist Jaren johnston adds. And the third member of the group, the drummer Neil mason, says: “We have had a great relationship with Marshall Amplifiers for a long time and when we found out that they recommended us to Bmw to help launch their new bike with a music video for “Get After It”, it felt like a big yes for us. “

Riding a motorcycle while listening to music – the two go well together, as they promise deep emotional experiences and intense pleasure on two wheels. It is not for nothing that generations of artists have dedicated their songs to the motorcycle experience.

“BMW Motorrad is all about a passion for driving, but it’s also about meeting people and being part of the community,” says Ralf Rodepeter, Head of Marketing and Product Management at BMW Motorrad. “Music and riding a motorcycle are just pure emotion. I can’t think of a better song than this awesome track from The Cadillac Three for this project.” To ensure that the rhythms and bass perfectly complement the ear while driving, BMW Motorrad has long been engaged in intensive development work on its audio systems. Thanks to its long-term partnership with world-renowned British company Marshall Amplification, the innovation and quality of BMW Motorrad audio systems are expected to reach new heights.

With the Marshall sound system, the new R 18 Transcontinental and R 18 B offer an intense sound experience. Already as standard, both motorcycles have an audio system developed in collaboration with the British manufacturer Marshall, with 2-way speakers integrated into the front of the fairing. Black speaker grilles with white Marshall lettering complete the classic look. The Marshall Gold Series Stage 1 and Stage 2 audio systems are available as an option from the factory for even greater listening enjoyment. Up to 4 speakers and 2 subwoofers with a total output of 280 watts provide incomparable sound quality and “good vibrations”.

For 60 years, Marshall, originally from Hanwell, London, now based in Bletchley, Milton keynes (UK), have produced legendary guitar amplifiers used by the world’s best musicians. Since 2012, they’ve extended their audio quality to award-winning headphones and active speakers designed for music lovers.

“The legendary Marshall spirit and the development power of BMW Motorrad go hand in hand. It’s the perfect match,” says Alex coombes, Marshall Sales Manager. “We are already looking forward to a lot more to come.”

With the new R 18 Transcontinental, BMW Motorrad adds to the R 18 family a Grand American Tourer as well as the R 18 B “Bagger”, particularly popular in the United States. As with the previous R 18 models, the new R 18 Transcontinental and R 18 B combine the exciting power of the “Big Boxer” with a classic chassis concept based on historic models, exclusive equipment and elegant design.

The two new members of the R 18 family will be presented on August 6 at Sturgis, South Dakota, USA for the first time to the public. Global sales of the new BMW R 18 B and R 18 Transcontinental begin September 2021.

You can watch the music video for “Get After It” in

“The Cadillac Three” here:

You will find press material on Bmw BMW Motorrad rider’s motorcycles and equipment in the BMW Group PressClub at

If you have any questions, please contact:

Dominik Schaidnagel, BMW Motorrad Communication

Phone. : + 49-89-382-50181, [email protected]

Tim Diehl-Thiele, Head of Communication BMW Motorrad

Phone. : + 49-89-382-57505, [email protected]

Jennifer Treiber-Ruckenbrod, head of communication for MINI and BMW Motorrad

Phone. : + 49-89-382-35108, [email protected]


Email: [email protected]

The BMW group

With its four brands Bmw, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading manufacturer of premium automobiles and motorcycles and also provides premium financial and mobility services. The BMW group the production network includes 31 production and assembly sites in 15 countries; the company has a global sales network in more than 140 countries.

In 2020, the BMW Group sold more than 2.3 million passenger vehicles and more than 169,000 motorcycles worldwide. Profit before tax for fiscal year 2020 amounts to 5.222 billion euros on income amounting to 98.990 billion euros. From December 31, 2020, the BMW Group had a workforce of 120,726 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has prepared the ground for the future at an early stage and consistently places sustainability and efficient management of resources at the heart of its strategic direction, from the supply chain to production until the end of the phase. use of all products.








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