AR tech meets music at SXSW 2022

Music metaverse company Ristband is using all the technology at its disposal to revolutionize the live music industry.

Attendees from around the world converged on Austin, TX last week for SXSW 2022. The ten-day event was filled with incredible sessions led by educators and XR industry leaders who touched on everything from the metaverse, from NFTs and music to avatars, fashion, VR/AR and various other revolutionary technologies.

During the SXSW XR Pitch, the musical metaverse company Ristband gave attendees a taste of his reinvented approach to live music with a performance by the band Miro Shot Collective at the Hideout Theater during which the audience wore VR headsets during the show.

Credit: VRScout

Those lucky enough to secure a spot in the show were shuffled into a small theater where everyone received an older model head-mounted display powered by Samsung mobile devices. What audiences got was an immersive experience unlike anything available at the event. An AR (augmented reality) filter displayed a series of engaging visuals synchronized with the band’s live performance, disrupting their perspective of the real world in real time.

Speak with members of Miro Shot Collective on how this unique performance came about, said singer Roman Rappak, who is also the CEO of Ristband, “All my favorite bands such as division of joy and Kraftwerk, they took some weird technology that was broken and hard to use and they took it and made music with it, working with their limitations. That’s what we’re trying to do with XR.

When asked what a 45-minute show might look like in an XR environment, Rappak said: “I wonder if the world is ready for a 45 minute live VR show.” He cites the logistics of scaling a show like this over and over for thousands of people. “The technology is not there yet” he said.

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For Ristband, recipient of Epic Games’ Epic MegaGrant that helped launch their vision for music into the metaverse, SXSW 2022 was the best outlet to launch their new multiplayer music platform, showing how any band or artist can host mixed reality shows. as did Miro Shot Collective.

We have seen artists such as luck the rapper, Billie Eilishand just recently The Foo Fighters play in VR. But they are big-name artists with massive audiences and access to the money needed to create these kinds of immersive live experiences.

In an official press release, Ristband co-founder and former VRScout contributor Anne McKinnon said: “As Ristband collaborates with artists and players in the music industry, we realize that there is no platform for the hundreds of thousands of independent artists to perform convincingly in the virtual worlds. They don’t have the tools they need to build a following, track metrics, and monetize their work directly from the experience.At this early stage and first look at Ristband, we’re using our platform to give visibility to up-and-coming NFT AV artists alongside some of the biggest names leading the creative metaverse movement.

Credit: Ristband x Miroshot

McKinnon, who met Rappack when she was a tech journalist/blogger, spoke about the importance of technology, discussing how artists have always pushed technology in new directions for new applications, creating things you don’t. would perhaps not have thought possible at the start. It was one of many tenets of Ristband according to McKinnon, who also believes the metaverse is the greatest opportunity we’ve had since the internet to make the world a better place. That’s why Ristband is focused on reinforcing all that’s great about live music and experiences rather than trying to replace it entirely.

The company also believes that the Metaverse is an opportunity to support the artists, places, creatives, and people who use it, and should be designed for diversity and inclusion.

“A new generation of gamers and fans discovering content in new ways, living virtually, investing in their own kind of gig and experience. As part of this, we are creating an ecosystem that will redefine hybrid events and experiencers. of live music, Rappak said.

Credit: VRScout

In addition to the Ristband’s Miro Shot Collective performance, Megan Thee Stallion Enter the hot world, a one-of-a-kind VR experience, SXSW viewers lined up to take part in a close-up, uncensored, and incredibly realistic virtual show featuring “Hottie Mounted Display” headsets. Participants used hand tracking to fire energy blasts with their bare hands. While waiting for the show to start, users shot objects in the air as they made their way to a giant digital structure of Megan’s face before moving down her throat. As I said, “very close”.

Not to be confused with Ristband, the company mictic was also at SXSW showing off a pair of wearables capable of creating an AR audio experience that lets you interact with your favorite movement.

The wristbands pair with your mobile device via a dedicated app and allow you to play guitar, cello, drums and other instruments using simple hand motions. You can play different genres of music such as rock, latin, hip hop and EDM. The company’s CEO, Mershad Javan, gave me a quick demonstration of how the Mictic wristbands work, and I have to say, it was pretty impressive. Think of it like playing an “air instrument”, except you’re actually making sounds! You can find several tutorial videos here. During the demo, Javan was able to play the song “wild thing” and even performed a killer guitar solo.

Finally, Paris Hilton made an appearance at SXSW when she showed up for a surprise DJ set to promote her new partnership with the growing Metaverse. The sandbox. Hilton will soon launch her own Paris Hilton Metaverse on the platform, much like Snoop Dog, Steve Akoi, and Deadmau5.

In an interview with Advertising weeksaid Hilton, “I’m a big believer in the Metaverse and how Web3 technologies empower creators, gamers, and artists. I can’t wait for people to see the amazing experiences The Sandbox and I bring together in the Metaverse.

Click on the links below to learn more about Ristband, Miro Shot CollectiveMegan Thee’s Stallion Enter the hot world, micticand The sandbox.

Feature Image Credit: Ristband

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